Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.
Craig Simpson is the nations leading direct mail consultant and coach. He sends out over 200 mailings per year for his private clients. You can contact Craig at craig@simpson-direct.com or to order his book, The Direct Mail Solution, go to www.TheDirectMailBook.com.
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more ...
I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger ...
Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience ...
Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...